Strategies of young entrepreneurs who own small businesses to enlarge their jobs
نویسندگان
چکیده
Öz
 Toplumun istek ve ihtiyaçlarının belirlenmesi bu ihtiyaçların giderilmesine yönelik yatırımlar gerçekleştirerek gelir, istihdam kalkınma sağlayan küçük girişimlerin önemi her geçen gün daha da hissedilmektedir. Çalışmada, Gaziantep ilindeki genç girişimcilerin sahip oldukları işletmelerini büyütmeye gerçekleştirdikleri stratejileri büyüme esnasında karşılaştıkları sorunları tespit etmek amaçlanmıştır. Araştırma nitel araştırma desenlerinden, olgu bilim desenine dayalı olarak yürütülmüştür. Örneklem seçiminde, maksimum çeşitlilik örnekleme tekniği tercih edilmiştir. kapsamında veri toplama aracı yarı yapılandırılmış görüşme formu kullanılmıştır. Elde edilen verilerin analizinde MAXQDA programından yararlanılarak içerik analizi yapılmıştır. 
 Anahtar Kelimeler: Küçük işletmeler, girişimci,
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ژورنال
عنوان ژورنال: Giri?imcilik ?novasyon ve pazarlama ara?t?rmalar? dergisi
سال: 2023
ISSN: ['2602-2753']
DOI: https://doi.org/10.31006/gipad.1280988